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March 12, 2007
By: Jamie Matusow
Editor-in-Chief
Avon Products, Inc. announces its campaign to commemorate International Women’s Day, a holiday with roots tracing back 150 years. In honor of the great strides women have made, and with the hope that even greater ones will be made in the future, Avon is launching a multi-platform initiative to raise global awareness of this important milestone and call attention to women’s issues worldwide. Avon’s International Women’s Day initiatives are dedicated to achieving a “better tomorrow” for all women and celebrating Avon’s commitment to empowering women. These programs are launching in concert with the company’s new advertising initiative themed Hello Tomorrow. “At Avon, we believe that the single-most effective way to improve society and change the world is by helping to improve the lives of women everywhere, said Andrea Jung, Chairman and Chief Executive Officer of Avon Products, Inc. “Since the company was founded 120 years ago, our mission has been to empower women from all walks of life and help them create better ‘tomorrows’ for themselves and their families.” Below is a description of each of Avon’s initiatives surrounding the commemoration of International Women’s Day. Avon Global Summit for a Better Tomorrow The inaugural Global Summit for a Better Tomorrow, presented by the Virtue Foundation in partnership with Avon, and co-sponsored by UNICEF, UNIFEM, and UN-DESA, was a gathering of the foremost voices on the concerns facing women in the world today. The Summit took place at the United Nations on Wednesday, March 7, 2007, the eve of International Women’s Day. Invited speakers include heads of each of the partnering and supporting organizations, as well as remarks from Andrea Jung, CEO and Chairman of Avon Products, Inc., and a keynote speech from Dr. Shashi Tharoor, United Nations Under-Secretary-General for Communications and Public Information, as well as participation from highly-respected members of the media Sara James (Dateline NBC) and Alexis Glick (Fox News Channel). Celebrity guests scheduled to lend their voices include recent Academy Award winner Jennifer Hudson (Dreamgirls) and actress Melina Kanakaredes (CSI: New York). The Summit will also feature the stories of ordinary women throughout the world who have made extraordinary progress for themselves and other women. 2007 Avon Worldwide Women’s Poll and Empowerment Index In partnership with GFK Roper, one of the world’s premier research organizations, Avon commissioned the first annual Worldwide Women’s Poll and Empowerment Index. The results of the Index will be announced at the Summit. The Index is a report of women in 16 countries, representing all of the major regions of the world, both developed and developing, to highlight and gauge advancement in six major areas of interest: Education, Employment, Economic Independence, Personal Safety, Health, and Political Participation. The Avon Worldwide Women’s Poll and Empowerment Index was designed both to highlight women’s progress in the past century and to emphasize what more needs to be done for the future. The Avon Hello Tomorrow Fund In conjunction with The Global Summit for a Better Tomorrow, Avon announces the Hello Tomorrow Fund, a major philanthropic program which will bestow $5,000 a week to help deserving individuals fulfill their dreams of creating a better tomorrow for women. Winners will be selected by an expert panel comprised of notable figures, philanthropic leaders and heads of business. Applications must fit within one of three central empowerment areas: awareness and outreach, business development, and community service, and will be accepted beginning on March 8, 2007. The first award will be given the week of April 16, 2007. In addition to the March 7th launch of the Hello Tomorrow Fund in the United States, Avon will be implementing similar programs globally in 18 countries. Applications and additional information are viewable at http://www.avon.com/HelloTomorrowFund.
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